For Vendors

Business buyers complete 57% of the purchase process before engaging with a vendor. One of their main sources of information early on in that process? Online reviews. Ensure you’re making a good impression on these prospects through your listing on G2 Crowd, the source for enterprise software reviews from real users.

What can G2 Crowd do for you?

Capture your hard work and investment in customer success in a public forum

You’ve built a great product and nurtured your customer relationships; show that off with authentic reviews from your users.


Increase the odds of getting on prospects’ radars and short-lists

Thanks to the Grid and our other comparison tools, buyers can easily find and compare enterprise software. Even if a buyer is researching your competitor, having a presence on G2 Crowd increases your chances of getting into the conversation.

Differentiate your offerings with an active, knowledgeable user network

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Your customers who use your product day in and day out have the knowledge and experience that your prospects want to tap into. By channeling this knowledge and energy into detailed, balanced reviews, your listing on G2 Crowd can deliver valuable insights to those considering your product.

Screen Shot 2014-02-04 at 11.15.28 AMReduce effort in the reference process by enabling prospects to find their own customer references and help prospects make faster decisions

Instead of reaching out to the same handful of customer references time after time, point your prospects to a single resource with insights from potentially dozens or hundreds of your customers that they can explore at their convenience.

A great profile on G2 Crowd begins with a complete vendor profile.

Get started with these three steps:

Screen Shot 2014-02-04 at 9.52.30 AM1. Make sure your product is listed.

First, search for your product to see if it’s already listed on G2 Crowd. G2 Crowd is currently focused on ratings and reviews of business software, cloud hosting services, and related implementation services.  Currently we are not providing a platform for reviewing hardware products or any software, games, or services that are intended primarily for personal rather than business use.

Don’t see your product on our site?

Add it

Once you submit the form, we’ll review it and notify you via email when your product is up on the site (typically within five business days).

Screen Shot 2014-02-04 at 10.02.11 AM2. Claim your product

By claiming your product, you’ll be able to upload additional information about your product to share with G2 Crowd users. As part of our standard version of this feature, you can provide screenshots, video demos, downloadable media and pricing information, and you will control whether visitors can openly view the content or if they must submit their contact information prior to viewing. G2 Crowd users will also be able to contact you to get more information on your product.

To claim your product, go to the Details tab of your product’s page, then click the Claim this Product button. After you submit your information, you’ll be notified once we review and approve your claim request.

Screen Shot 2014-02-04 at 10.10.44 AM3. Tag your product

Tagging your product with related terms makes it easier to find. Just type in the tag on the product page and click Add Tag (or hit enter). Existing tags are displayed as you type so you can select tags that have been entered on other products. After you have entered the tag, the G2 Crowd team will approve the tag for all other users to see. Approved tags show up in user searches and product filters.

Once your profile is complete, the next step is getting reviews from your users.

Reviews are the best way to gain visibility on the site.  By writing a review, your customers can:

- Share their experience with the product and help others make better decisions

- Find partner solutions

- Connect with peers

Did you know that G2 Crowd can help you get reviews? Save time and effort for your marketing team; just provide us with a list of your customers, and our team will reach out to them on your behalf and ask them to share their feedback on your product. Contact us for more details.