DoubleClick Digital Marketing earns Leader status while Marin Software tops overall satisfaction rankings in crowdsourced report
CHICAGO – January 29, 2015 – The first Grid℠ report for display advertising platforms, published today by business software review site G2 Crowd, ranks 10 products to help purchasers in their selections.
The Winter 2015 report is based on more than 175 reviews written by business professionals that use a platform to manage their display advertising.
The Grid℠, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.
Display advertising platforms automate the processes by which advertisers and marketers buy, manage, and place display advertisements online. Display advertisements include static ads such as basic banner ads, animated ads or other rich media ads that involve user interaction.
In addition, these products typically offer functionality to serve ads across one or more additional channels such as video, social, mobile or search, or possess demand side platform (DSP) capabilities to buy and serve ads in real time. This report only includes data from reviews in which the reviewer specifically indicated that they use the product for display advertising.
To compare product capabilities in other individual channels, please visit the respective G2 Crowd category pages for Search Advertising, Video Advertising, Mobile Advertising, Social Advertising or DSP. To compare the products’ overall ratings to serve ads across multiple channels, please see the G2 Crowd Winter 2015 Cross-Channel Advertising Platforms Grid℠ report.
To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. DoubleClick Digital Marketing was the only Leader named in the report. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Marin Software, Sizmek, AdRoll, MediaMath and DataXu were named High Performers. Marin Software earned the highest overall customer satisfaction score.