Adrienne Weissman named Chief Marketing Officer
HIGHLAND PARK, IL (February 24, 2014) – G2 Crowd is proud to announce that Adrienne Weissman, LinkedIn’s former director of marketing solutions, has joined the team as Chief Marketing Officer. Weissman comes to G2 Crowd with more than 15 years of sales and marketing experience in the tech space under her belt, and will play a major role in fueling the company’s growth.
In her new role at G2 Crowd, Weissman will be focused on leading the G2 Crowd sales and marketing organizations and will be highly focused on creating fully integrated marketing campaigns, engaging current and new G2 Crowd customers, as well as responsible for helping generate additional traffic and visibility to G2 Crowd.
“I’m fortunate to be joining a team that’s already built an impressive technology business with tens of thousands of reviews authenticated through LinkedIn, and hundreds of customers listing their products and offerings on G2 Crowd,” Weissman said. “I am always attracted to companies with huge aspirations and who like to disrupt established models and industries that are no longer as intuitive and valuable as they once were; G2 Crowd is doing exactly that,”
Adrienne’s hire comes at a key growth period for the company; the number of company employees doubled over the last year, while G2Crowd.com more than tripled the number of monthly unique visitors in 2014. and the platform currently has roughly 25,000 published user-generated software reviews – double what it had at the beginning of the year.
As LinkedIn authentication is a required quality and security measure for the platform, her experience will be of much benefit. “I look forward to leveraging my knowledge and background of the LinkedIn platform as we continue to build out G2 Crowd,” Weissman said.
During her tenure at LinkedIn, Adrienne worked with leading enterprise global B2B and B2C brands including Microsoft, Accenture, Ford, Harvard and FedEx to leverage LinkedIn as a content marketing and advertising platform. She also served as a board member of the Chicago Business Marketing Association.
Prior to her time at LinkedIn, Adrienne worked in senior-level leadership, sales and marketing roles at major technology innovators such as Google, Digg and AOL.
“Adrienne brings a wealth of great tech and B2B sales and marketing experience to G2 Crowd,” said Tim Handorf, co-founder and president of G2 Crowd. “Her experience working with many of the world’s largest and most influential brands will serve us well in this critical growth period for G2 Crowd.”
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages its roughly 25,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.