To most people, unicorns are mythical one-horned creatures. Their fairy-tale, stuff-of-dreams nature is why Cowboy Ventures founder Aileen Lee used the term “unicorn” in a 2013 TechCrunch blog post to describe companies valued at $1 billion or more by venture capital firms.
Unicorn companies were supposed to be rarities; when Lee introduced the concept, she identified 39 startups that had achieved unicorn status. Now, less than a year and a half later, Fortune counts more than 80 startups as unicorns, and according to the Wall Street Journal, the number of unicorn startups has grown 86% in the past year alone.
Who are these unicorns? A handful are consumer-focused, but B2B software companies have a strong presence on the list. From file storage software to advertising technology platforms, business software startups are receiving the support and financial backing of top-tier investors.
Naturally, we wondered if these products are living up to all the hype and delivering top notch products and services to their customers. Doing what we do best at G2 Crowd, we evaluated the reviewed unicorn products on a Grid℠ to see how their customers felt.
The result: The 2015 Unicorn GridScape℠ pictured above, which ranks 19 products from companies with billion dollar-plus valuations, based on customer satisfaction and market presence. The GridScape℠ includes business-focused products that have 10 or more reviews and ratings on G2 Crowd.
DocuSign, Dropbox, and Evernote led the way with the highest overall satisfaction scores of unicorn products. The Leaders quadrant consists of products with high satisfaction and high market presence – Satisfaction scores are normalized across products on the GridScape℠. Worth noting, one prominent trend across these products is that all of the products on the Unicorn Grid℠ are hosted on the cloud and can be accessed on multiple devices.
In addition to the GridScape℠, we listed the companies by their total valuation and ranking among other unicorn startups listed as well. Valuations and rankings were pulled from Fortune’s The Unicorn List unless otherwise noted. (Click here for PDF version.)
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