Transparency at G2 Crowd

A pledge to our users, customers, team and investors: We will earn your trust by being transparent about the truth.

G2Group-005-2530x1680I grew up in a very small town (900) in the middle of Iowa. My mom used to tell me: “If you don’t want anyone to know about it, don’t do it.” For anyone who has grown up in a small town, you know what I am talking about. If you have grown up in the age of social media, the message is probably just as true.  I like the way Mahatma Gandhi succinctly stated a similar message: “Truth never damages a cause that is just.”

At G2 Crowd, we believe our cause is just. We celebrate our successes together and hold each other accountable for our shortcomings. We attempt to consciously communicate with one another. We don’t always get it right – but my desire is that we are held accountable for that, too. Here are some of the ways we display our commitment to transparency within and outside of our company.

We strive to be transparent with our internal team.

I believe a transparent culture must begin with leadership. I gladly share my personal life openly with the team – my feelings, struggles, beliefs and passions. Someone once asked me why I don’t hide my personal calendar from the rest of the team. I told them that I have nothing to hide.

We communicate all aspects of the business on a regular basis. We share the budget, our hiring plans, current obstacles, metrics, funding details and – of course – our mission and vision for the company. Most things are on the table to be discussed, with one exception: we have consciously decided not to share details of the team’s comp plan, knowing that some companies are trying this. However, we are open with all team members on how we determine compensation when they join.

We encourage transparency within the team. When we started the company, we had a saying, “Slap and Tickle,” which – in G2 Crowd lingo – means share authentic feedback with each other so we can all learn and grow.

We strive to be transparent with our users and customers.

We publicly communicate our policies on user contribution and how we interact with software providers. We openly solicit feedback, as well, encouraging any and all users of our site to review us. I also send an email to all new users in order to capture feedback. The questions we receive from users and customers are indications of opportunities for us to better serve our cause. We view transparency as an opportunity to improve.

Here at G2 Crowd, we strive to build relationships within our team, with the users of our site, and with our customers. G2 Crowd, by its very nature, encourages transparency among buyers and sellers. It is our desire that all businesses embrace true transparency; our business depends on it and I believe yours does, too. So long as your cause is just, transparency will never damage you.

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About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages its 30,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

Transparency Series: Leverage Transparency to Your Advantage

Read our previous post in the Transparency Series: You’re Already Naked… Embrace It

 

Peer insight is a rising trend. Prospects are now turning to their peers to gain insight into what they can expect of a brand and product–and customers are more than willing to share their experiences. These real customer experiences provide prospects with a transparent view of vendors and their products, leaving both exposed.

We’ve all been there: an unsatisfied customer speaks up first, a rollout goes live before a product bug is fixed, or key stakeholder is failing to see value. The tendency is to shy away from transparency.

My suggestion is to embrace it.

Embracing transparency will enable brands to gain back control. Keeping tabs on real-time customer feedback will help you:

Identify blind spots – be a “fly on the wall” in organic discussions that happen between customers and their peers to know what’s really being said about the brand

Craft more meaningful messaging – brands can ask themselves: Does our messaging match what customers are saying about us.? Are we trying to be something we are not? Are the competitive advantages we claim accurate?

Improve customer service – customers have more outlets to voice their complaints than ever before. Brands who actively access those outlets have the unique opportunity to engage with dissatisfied customers immediately and address concerns before they escalate

Accelerate innovation – by evaluating what customers are saying about a brand or product with a different mindset, vendors can identify problems that allow them to out-innovate the competition

Elevate customer involvement – mutual transparency allows brands to collaborate fiercely with customers and prospects, allow their voice to be heard and give them a stake in the co-creation of products and their own customer experience

Today’s savvy tech marketers know that transparency equals trust, and that trust is the fastest avenue to increased revenues. Take my advice: embrace the transparency your customers provide–the future of both your company and your product depends on it.

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About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages its 30,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

Image source: http://datagain.net/Images/feedback2.JPG

Summer 2015 rankings of the best proposal tools, based on user reviews

Four platforms earn High Performer status while TinderBox tops overall satisfaction rankings in crowdsourced report

best proposal software summer 2015 g2 crowdCHICAGO – June 25, 2015 – The first Grid℠ report for proposal tools, published today by business software review site G2 Crowd, ranks seven products to help purchasers in their selections. TinderBox was one of four platforms to earn High Performer status in the Grid℠, and it earned highest ranking for overall satisfaction in the crowdsourced report.

As no Leaders were named in the report, new data will almost certainly affect the products’ standing for the next report.

The Grid℠ was created from G2 Crowd’s software review platform, which compiles customer satisfaction as reported by users, along with vendor market presence as determined from public and social data, to rank products.

The Summer 2015 report is based on nearly 200 reviews written by business, marketing and analytics professionals.

Proposal software is designed to streamline and automate the proposal process for sales operations. They can be used for generating quote documents, proposals, as well as respond to RFP questions, and companies of all sizes utilize proposal software for their sales teams.

Of the more than 90 software vendors listed in G2 Crowd’s Proposal Software category, the seven ranked products each received 10 or more reviews to qualify for inclusion on the Grid℠.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. No Leaders were named in this report. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. TinderBox, Qvidian, QuoteWerks and Drawloop were named High Performers.

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The G2 Crowd Massachusetts Gridscape: Which Tech Company Leads the Bay State in Customer Satisfaction?

G2 Crowd’s Massachusetts Gridscape maps data from more than 1,700 reviews

massachusetts gridscape g2 crowd summer 2015

 

Thanks to the success of the Chicago Gridscape, we have started to look at other markets with a sizable technology scene. The state of Massachusetts has an enormous amount of tech talent and activity, so we had a feeling it would be a hotbed of activity.

We compiled our first Massachusetts Gridscape, according to data from more than 1,700 reviews. Of the nearly 200 products listed on G2 Crowd from Massachusetts-based companies, the 35 products included had enough review data to make it onto the Massachusetts Gridscape.

While most of the products included were featured prominently in their respective G2 Crowd categories, the Massachusetts Gridscape featured several unofficial Leaders and High Performers.

Leaders receive high customer satisfaction scores and have substantial market presence; High Performers have high customer satisfaction scores with a smaller market presence than Leaders. HubSpot, SOLIDWORKS, Constant Contact, join.me and HubSpot CRM were Leaders. while Acquia, WordStream, InsightSquared, Crimson Hexagon, Demandware, Brainshark, Avention, Yesware, SiteSpect, Qvidian, LiveChat, Help Scout, HP Vertica, Repsly, MerlinOne, GrabCAD Workbench and codeship were High Performers.

Some quick notes about our methodology:

•   Only products with 10 or more validated reviews were included on the Gridscape, as to have a large enough sample size for satisfaction ratings.

•   Our Grid is updated and normalized in real time, based on every new product that appears on the Gridscape, as well as every new review of those products.

•   We included products developed by companies based in the state of Massachusetts.

Here are the 10 Massachusetts software/SaaS products with the highest customer satisfaction ratings, as of June 1, 2015:

1. HubSpot
2. InsightSquared
3. join.me
4. Help Scout
5. MerlinOne
6. HubSpot CRM
7. (tied) SOLIDWORKS
7. (tied) Crimson Hexagon
8. LiveChat
9. WordStream
10. Brainshark

“Massachusetts-based software companies are delivering solutions that are transforming how business is done around the world; we’re proud to be among those forward-thinking companies and to call the Bay State home,” said Mike Volpe, Chief Marketing Officer at HubSpot. “We see our top position on G2 Crowd’s Massachusetts Gridscape as affirmation of our commitment to solving for our customers’ unique business needs.”

While HubSpot led the way in satisfaction, several companies from different verticals were rated highly, including InsightSquared (Business Intelligence), join.me (Web Conferencing) and others. In addition, the companies rated highly had a wide range of Market Presence scores, in part due to the company sizes. According to LinkedIn, HubSpot has more than 1,000 employees, while Help Scout, a smaller company in the help desk software space, has only 16.

The Boston area in particular seems to receive a good amount of support from venture capitalists. According to CB Insights, VCs invested $1.37 billion in Boston-area companies in Q1 2015, up 45 percent from a year earlier. In Q4 2014, Boston overtook New York City to rank second only to Silicon Valley in venture funding.

One major contributing factor is the area’s roots in enterprise business, says David Beisel, co-founder and partner at NextView Ventures. “Boston has a rich heritage in startup tech, from its roots in enterprise software to the endless river of talent coming out of its city’s premier universities,” he said. “The consumerization of IT over the past decade has leveraged this foundation and coupled it with marketing expertise to produce many of the recent success stories.”

While many of the companies represented on the Gridscape are well established, several of the top performers were founded since 2010, including InsightSquared, Repsly, codeship and Yesware.

“The G2 Crowd Massachusetts Gridscape showcases a wide variety of products in different categories, from small to large companies both established and up and coming,” said Tim Handorf, president of G2 Crowd. “This reflects a very healthy business technology ecosystem.”

Semyon Dukach, managing director of Techstars in Boston, believes there are a number of reasons for Massachusetts’ strong presence on the tech stage, including the fact it’s closer to Europe than Silicon Valley.

“I’m not surprised to see a number of early stage companies on this list,” said Semyon Dukach, Managing Director of Techstars in Boston.“ The combination of schools, investors and the local community – along with the influx of highly educated and entrepreneurial immigrants from Europe – makes Massachusetts one of the best places in the world to grow a tech startup.”

As the Massachusetts tech ecosystem grows, so will the Gridscape. Look for future versions to include more companies, based on more review data.

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For more frequent updates from G2 Crowd, you can follow us on our LinkedIn company page, or on Twitter and Google Plus.

G2 Crowd joined by SteelBrick, TinderBox to Share Exclusive Insights into Sales Technology Trends in Live Webcast Tuesday

Executives to Discuss What Emerging Trends in Sales Software Mean for Companies, Sales Teams and the Customers They Serve

future-sales-tech-webinarCHICAGO – June 23, 2015 – Today, G2 Crowd’s Chief Marketing Officer Adrienne Weissman, along with executives from TinderBox and SteelBrick, will share insights on sales technology trends in a live webcast at 1 p.m (CT).

Entitled “The Future of the Sales Technology Stack,” the webcast will identify emerging trends in sales software based on thousands of customer reviews, and will provide expert advice on how companies can adopt technology to meet the demands of modern sales force.

“The way companies buy and sell technology is evolving,” Weissman said. “G2 Crowd is the next evolutionary step in social selling. By reviewing the thousands of buyer-to-buyer conversations on our platform, we have identified key insights into the future of the sales technology stack.”

Highlights of the webcast will include:

-  Identification of emerging trends in satisfaction and investment in sales tech;

-  How companies can evaluate emerging sales software categories; and

-  How technology can provide a foundation to increase sales productivity.

Registration for the webcast is free and available online here.

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About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform,  leverages its 32,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.