G2 Crowd Announces Fall 2014 Rankings of the Best Marketing Automation platforms

Five platforms earn Leader status while HubSpot tops overall satisfaction rankings in crowdsourced report based on thousands of user reviews

CHICAGO – November 20, 2014 – The updated Grid℠ report for marketing automation software, announced today by business software review site G2 Crowd, ranks 20 products to help software buyers in their selections.

The Fall 2014 report is based on more than 2,200 reviews and ratings from marketing and other business professionals, including more than 1,400 new reviews since the Spring 2014 report. The inaugural Grid℠  report for marketing automation was released in Summer 2013.

The Grid℠, which is created from G2 Crowd’s software review engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Marketing automation platforms were originally designed for marketing departments and organizations to automate repetitive tasks. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytics tools.

This report includes marketing automation suite products, which contain functionality that may span other categories on G2 Crowd. The category excludes products that are targeted toward one specific area of marketing, such as email or social marketing.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. HubSpot, Pardot, Act-On, Marketo and Oracle Eloqua were named Leaders. HubSpot earned the highest customer satisfaction score among all products.

High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Salesfusion, OutMarket, ONTRAPORT, Net-Results, LeadSquared, Hatchbuck and Genoo were named High Performers.

Read the rest of the announcement after the jump.
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Ben Donkor: G2 Crowd Member Q&A #10

ben-donkor-g2-crowdBen Donkor, the focus of our latest G2 Crowd Member Q&A, comes to us from across the pond. The London, UK resident is a web analyst at a major telecom, and a blogger in his spare time.

To be considered for future Q&As, start by posting a few software reviews on the site, and then email dhonigman-at-g2crowd-dot-com if you’re interested in participating.

Read the Q&A with Ben – and about some of his favorite platforms – after the jump.

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Top 5 Solutions14 Exhibitor Products, listed by user Satisfaction

When we published our first GridScape last month for the Dreamforce conference, we had only an inkling of an idea of the usefulness that a guide for conference vendors, ranked by customer satisfaction, would provide attendees.

This time, our GridScape covers vendors and sponsors of the Solutions14 Conference, hosted by The Sleeter Group. We plugged the nearly 100 sponsors – and their products – into a single Grid. Below is the result of data from more than 500 reviews.

 

 

As of publication, here are the top five vendors at Solutions14, ranked by user satisfaction:

1) ZenPayroll

2) Expensify

3) Harvest

4) Freshbooks

5) QuickBooks Desktop

As the conference continues through Wednesday, November 12, we encourage you to post your reviews of products exhibited at the conference to see the Grid update in real time!

(NOTE: You can read more about our GridScape for Solutions14 on Accounting Web)
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Barbara Rozgonyi: G2 Crowd Member Q&A #9

barbara rozgonyi g2 crowd

Barbara Rozgonyi, principal at CoryWest Media and founder of Social Media Club Chicago, is the subject of our latest G2 Crowd Member Q&A.

An award-winning speaker and consultant, social marketer and PR pro, the Glen Ellyn, Ill. resident has recently shifted her attention to the event marketing space. Visit Barbara’s top 50 PR blog, for more event marketing ideas like this.

To be considered for an upcoming Q&A, just post a few business software reviews on the site, and email dhonigman-at-g2crowd-dot-com if you’re interested in participating!

Read our interview with Barbara after the jump.

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Evan Dunn: G2 Crowd Member Q&A #8

evan dunn G2 Crowd

The subject of our latest G2 Crowd Member Q&A comes to us from the Pacific Northwest. Evan Dunn is a Seattle-based social and content strategist at OneAccord Digital, as well as an active reviewer on G2 Crowd.

To be considered for future Q&As, all you have to do is post about a few business software reviews on the site, and email dhonigman-at-g2crowd-dot-com to get the Q&A process started.

Read our interview with Evan after the jump.

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