G2 Crowd Publishes Winter 2015 Rankings of the Best Display Advertising Platforms

DoubleClick Digital Marketing earns Leader status while Marin Software tops overall satisfaction rankings in crowdsourced report

best display advertising platform winter 2015 g2 crowdCHICAGO – January 29, 2015 – The first Grid℠ report for display advertising platforms, published today by business software review site G2 Crowd, ranks 10 products to help purchasers in their selections.

The Winter 2015 report is based on more than 175 reviews written by business professionals that use a platform to manage their display advertising.

The Grid℠, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Display advertising platforms automate the processes by which advertisers and marketers buy, manage, and place display advertisements online. Display advertisements include static ads such as basic banner ads, animated ads or other rich media ads that involve user interaction.

In addition, these products typically offer functionality to serve ads across one or more additional channels such as video, social, mobile or search, or possess demand side platform (DSP) capabilities to buy and serve ads in real time. This report only includes data from reviews in which the reviewer specifically indicated that they use the product for display advertising.

To compare product capabilities in other individual channels, please visit the respective G2 Crowd category pages for Search AdvertisingVideo AdvertisingMobile AdvertisingSocial Advertising or DSP. To compare the products’ overall ratings to serve ads across multiple channels, please see the G2 Crowd Winter 2015 Cross-Channel Advertising Platforms Grid℠ report.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. DoubleClick Digital Marketing was the only Leader named in the report. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Marin Software, Sizmek, AdRoll, MediaMath and DataXu were named High Performers. Marin Software earned the highest overall customer satisfaction score.

(more…)

G2 Crowd Publishes Winter 2015 Rankings of the Best Web Content Management Platforms

Three platforms earn Leader status while HubSpot tops overall satisfaction rankings in crowdsourced report

best content management system winter 2015 g2 crowdCHICAGO – January 29, 2015 – The first Grid℠ report for web content management platforms, published today by business software review site G2 Crowd, ranks 12 products to help purchasers in their selections.

The Winter 2015 report is based on more than 820 reviews written by business professionals.

The Grid℠, which is created from G2 Crowd’s software review engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Web content management systems (also known as WCM or CMS platforms) are used to design, implement and administer digital content on the web. Most are bundled software packages that deliver a platform for developers to build and customize web templates and institute a publishing workflow.

There are both open-source and paid services in this space. Open-source programs are free and maintained by their user communities. CMS companies license their own products and offer cloud services, enhanced security and customer support.

Web content management platforms integrate with all sorts of other business technologies, such as digital analytics and conversion rate optimization applications, internal content systems like those listed in G2 Crowd’s Digital Asset Management and Enterprise Content Management categories, as well as marketing technologies like marketing automation platforms.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. WordPress, HubSpot and Joomla were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Acquia, Scoop.it Business and DNN Evoq Content were named High Performers. HubSpot earned the highest overall customer satisfaction score.

(more…)

G2 Crowd Publishes Winter 2015 Rankings of the Best Cross-Channel Advertising Platforms

Two platforms earn Leader status while Marin Software tops overall satisfaction rankings in Winter 2015 report

best cross channel advertising platforms winter 2015 g2 crowdCHICAGO – January 28, 2015 – The first Grid℠ report for cross-channel advertising platforms, published today by business software review site G2 Crowd, ranks ten products to help purchasers in their selections.

The Winter 2015 report is based on more than 250 reviews written by business professionals.

The Grid℠, which is created from G2 Crowd’s industry-leading software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Cross-channel advertising software automates the processes by which advertisers and marketers purchase advertisements across display, video, mobile, social, and search channels.  Companies and agencies can easily manage online advertising campaigns, optimize ad buys, target desired audience segments, and track campaign success.

Products included in this category offer functionality in at least three channels: display, video, mobile, social, search, and DSP. Depending on their needs and budgets, advertisers should decide between purchasing a cross-channel suite to handle all of their advertising needs or individual products for each channel.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. Marin Software and DoubleClick Digital Marketing were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Sizmek, AdRoll, MediaMath and DataXu were named High Performers. Marin Software earned the highest overall customer satisfaction score.

(more…)

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools

Six platforms earn High Performer status in crowdsourced report

best optimization cro tools winter 2015 g2 crowdCHICAGO – January 27, 2015 – The first Grid℠ report for conversion rate optimization tools, published today by industry leading business software review site G2 Crowd, ranks nine products to help purchasers in their selections.

The Winter 2015 report is based on more than 180 reviews written by business professionals.

The Grid℠, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Conversion rate optimization (CRO) is an umbrella term for the testing and visualization tools web analysts use to improve user experience and increase conversion rates. The standard optimization platform is designed for A/B testing, which allows users to easily deploy webpage variations to different visitor segments and report on their effectiveness. Some products in this category work across an entire website, while others focus entirely on the creation and testing of landing pages.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. As CRO is a relatively new software space, none of the vendors featured in this report have gained the market presence to reach Leader status. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Marketizator, Monetate, Visual Website Optimizer, Unbounce, KISSmetrics and Optimizely were all named High Performers. Marketizator earned the highest overall customer satisfaction score.

(more…)

Tom Leddy: G2 Crowd Member Q&A #15

tom leddy g2 crowdMeet Tom Leddy, CRM expert, urban explorer and… beer man?

Tom, who works at a major American beer company, has been one of our more prolific members for more than two years, and has contributed more than 100 reviews and ratings during that time.

To be considered for future Q&As, start by posting a few software reviews on the site, and then email dhonigman-at-g2crowd-dot-com if you’re interested in participating.

Read the Q&A with Tom – and about some of his favorite platforms below.

(more…)