Come visit G2 Crowd at ad:tech SF 2015!

We’ve learned a lot about digital advertising platforms the last year, having published five reports covering across a wide variety of categories in the space. Our reports include data from more than 1,000 adtech platform reviews, including Marin Software, DialogTech and SpyFuall exhibitors at this year’s ad:tech SF conference. That’s one of the many reasons we’re excited to be an exhibitor ourselves at this year’s show.

The ad:tech conference brings together thousands of advertising professionals in one space, which showcases many top advertising platforms, from cross-channel advertising tools, to DMPs and more.

Stop by our booth (#1836) to see our latest GridScape, that highlights exhibitors from ad:tech SF 2015 and other top products. In addition, you can post your own reviews, and meet the team!

ad:tech SF 2015 will be held May 20-21, 2015 at the Moscone Center in San Francisco. For more information on the conference, and to register, go to the ad:tech SF conference website.

We’ll be tweeting from the event at @G2Crowd. In addition, you can follow the #adtechSF hashtag for live happenings from around the show.

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For more frequent updates from G2 Crowd, you can follow us on our LinkedIn company page, or from Twitter and Google Plus.

G2 Crowd publishes Summer 2015 rankings of the best accounting software

Four platforms earn Leader status while Intacct tops overall satisfaction rankings in crowdsourced report

best accounting software summer 2015 g2 crowdCHICAGO – May 19, 2015 – The updated Grid℠ report for accounting software, published today by business software review site G2 Crowd, ranks nine products to help purchasers in their selections.

The Summer 2015 report is based on more than 425 reviews written by business and finance professionals.

The Grid℠, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Accounting platforms maintain a business’s ledger, tracking incoming and outgoing transactions and automating the processes surrounding these accounts, such as invoicing and reconciliation. Depending on the business’s needs, accounting software can include dunning, payroll, time tracking, or expenses, and might be an application of or integrated with a business’s ERP software or CRM platform.

Accounting systems vary widely in complexity with some focused on SMBs with ease of use, and others optimized for enterprise scalability or designed for the standards of a specific industry.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. QuickBooks Desktop, NetSuite ERP, Intacct and Xero were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. FreshBooks was the only High Performer named. Intacct earned the highest overall customer satisfaction score.

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Which Unicorns have the happiest customers? The 2015 Unicorn GridScape

unicorn companies satisfaction 2015 infographic g2 crowd

 

To most people, unicorns are mythical one-horned creatures. Their fairy-tale, stuff-of-dreams nature is why Cowboy Ventures founder Aileen Lee used the term “unicorn” in a 2013 TechCrunch blog post to describe companies valued at $1 billion or more by venture capital firms.

Unicorn companies were supposed to be rarities; when Lee introduced the concept, she identified 39 startups that had achieved unicorn status. Now, less than a year and a half later, Fortune counts more than 80 startups as unicorns, and according to the Wall Street Journal, the number of unicorn startups has grown 86% in the past year alone.

Who are these unicorns? A handful are consumer-focused, but B2B software companies have a strong presence on the list. From file storage software to advertising technology platforms, business software startups are receiving the support and financial backing of top-tier investors.

Naturally, we wondered if these products are living up to all the hype and delivering top notch products and services to their customers.  Doing what we do best at G2 Crowd, we evaluated the reviewed unicorn products on a Grid℠ to see how their customers felt.

The result: The 2015 Unicorn GridScape℠ pictured above, which ranks 19 products from companies with billion dollar-plus valuations, based on customer satisfaction and market presence. The GridScape℠ includes business-focused products that have 10 or more reviews and ratings on G2 Crowd.

DocuSign, Dropbox, and Evernote led the way with the highest overall satisfaction scores of unicorn products. The Leaders quadrant consists of products with high satisfaction and high market presence – Satisfaction scores are normalized across products on the GridScape℠. Worth noting, one prominent trend across these products is that all of the products on the Unicorn Grid℠ are hosted on the cloud and can be accessed on multiple devices.

In addition to the GridScape℠, we listed the companies by their total valuation and ranking among other unicorn startups listed as well. Valuations and rankings were pulled from Fortune’s The Unicorn List unless otherwise noted. (Click here for PDF version.)

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For more frequent updates from G2 Crowd, you can follow us on our LinkedIn company page, or on Twitter and Google Plus.

G2 Crowd publishes Spring 2015 rankings of the best CRM software, based on more than 2,500 user reviews

Salesforce CRM, Nimble CRM, Zoho CRM and Microsoft Dynamics CRM earn Leader status while Nimble CRM and Workbooks.com tie for top overall satisfaction scores in crowdsourced report

best crm software spring 2015 g2 crowdCHICAGO – May 5, 2015 – The updated Grid℠ report for CRM software, published today by business software review site G2 Crowd, ranks 35 products to help purchasers in their selections.

The Spring 2015 report is based on data from more than 2,500 reviews written by business and marketing professionals.

The Grid℠ was created from G2 Crowd’s software review platform, which compiles customer satisfaction as reported by users, along with vendor market presence as determined from public and social data, to rank products.

The Spring 2015 report also includes Grids℠ representing reviewer company size segments: Small Business (50 or fewer employees), Mid-Market (51 to 1,000 employees) and Enterprise (1,001+ employees).

Customer Relationship Management (CRM) systems enable companies to track and manage all customer interactions across the customer lifecycle from lead to order to support in one master system of record. CRM software suites typically provide sales force automation (SFA), marketing automation features, customer support features and a unifying database to manage customer data and customer-facing applications.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. Salesforce CRM, Microsoft Dynamics CRM, Zoho CRM and Nimble CRM were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Salesnet, PipelineDeals, Prophet CRM, Workbooks.com, Base CRM, Contactually, Pipedrive, Apptivo, Nutshell, Pipeliner CRM, WORK[etc.], GreenRope, InfoFlo Software, CiviCRM, Membrain, Really Simple Systems and Relenta CRM were named High Performers. Nimble CRM and Workbooks.com earned the highest overall customer satisfaction scores.

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G2 Crowd publishes Spring 2015 rankings of the best call tracking software

Two platforms earn Leader status while Invoca tops overall satisfaction rankings in crowdsourced report

best call tracking software spring 2015 g2 crowdCHICAGO – April 30, 2015 – The first Grid℠ report for call tracking software, published today by business software review site G2 Crowd, ranks seven products to help purchasers in their selections.

The Spring 2015 report is based on more than 380 reviews written by business and sales professionals.

The Grid℠, which is created from G2 Crowd’s software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Call tracking solutions attribute inbound phone calls to their sources. By generating different local and 1-800 numbers for advertisements, locations on a website, and pay-per-click campaigns and keywords, organizations can track which sources are generating the most calls. Call tracking products integrate with digital analytics and digital advertising tools to include offline conversion in overall funnels, and CRM products to log and track leads.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. Invoca and DialogTech were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Century Interactive was named a High Performer. Invoca earned the highest overall customer satisfaction score.

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